Market Research - Harrods

As the new AW19 collections appear on the runway I took a trip to Harrods in London to look at the new season of evening wear to look for new colours, styles, shapes, materials, textiles and themes.

In the evening wear sections there was a lot of embellishment with beading, lace and rhinestones. A fitted silhouette with a full floor length skirt.

Tulle also was a popular choice of fabric as it was simple with a lot of texture and then had added embellishment.

Colour choices tended to be of muted and monochromatic tones, with multi tones of pinks and blues with highlights of embellishments.

There was also a lot of fabric manipulation and drape on the garments, as well as ruffles which had been finished off with a small baby overlocked edge.

I also went down to the section of Harrods with the super brand departments with brands such as Valentino, Elie Saab, Chanel, Dolce and Gabbana, Fendi, Gucci and many more. A lot of these had chosen bold statement pints in a large scale as well as the use of unusual fabrics such as lace trousers and bustle skirt.